Sheikha
Branding System

Based in Kuwait, Sheikha is an up-and-coming jewelry brand in search of a timeless design language that beautifully captures the founder’s philosophy of God • Love • Life • Joy.

The vision was to create a brand identity that felt both spiritual and luxurious, resonating with modern women who value meaning as much as elegance.

Concept

The name Sheikha carries royal weight, meaning “daughter of an Arab ruling family.” I crafted the S emblem to feel regal and distinguished a modern-day crest that exudes luxury and heritage in equal measure.

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Elements

Sheikha
Branding System

Based in Kuwait, Sheikha is an up-and-coming jewelry brand in search of a timeless design language that beautifully captures the founder’s philosophy of God • Love • Life • Joy.

The vision was to create a brand identity that felt both spiritual and luxurious, resonating with modern women who value meaning as much as elegance.

Elements

Sheikha
Branding System

Based in Kuwait, Sheikha is an up-and-coming jewelry brand in search of a timeless design language that beautifully captures the founder’s philosophy of God • Love • Life • Joy.

The vision was to create a brand identity that felt both spiritual and luxurious, resonating with modern women who value meaning as much as elegance.

Elements